From search to signup to paid. One analyst watching the whole funnel.
Alice is an AI growth analyst for user acquisition. Connect Search Console, GA4, Google Ads, Meta, and Stripe. She watches every stage of your funnel, tells you the moment one breaks, and answers anything you ask in chat. No complex tools. No SQL.
You're running growth yourself. It's not going well.
Dashboards are stale by Tuesday. Consultants cost more than your AWS bill. A data hire is $180k you don't have. So you open five tabs every week, stare at conflicting numbers, miss the spike for two days, and act on last week's data.
Three things. All shipping. All live.
Not a promise, not a roadmap. Alice is running in production today. Connect your data in 10 minutes and she starts working the moment the first sync finishes.
1 minute to set up.
No pipelines. No SQL. No data engineer to hire. OAuth into each source once and Alice takes it from there.
This is what lands in your inbox. The moment it happens.
Same alert structure Alice uses in production. Data is from a pilot account. The company name has been changed.
Your Branded-Search CAC just doubled in 24 hours.
Spend held flat at $248/day, but paid conversions dropped from 3/day to 0. Your single best-performing campaign is currently your worst.
The change correlates with a bid strategy update 36 hours ago ("Maximize conversions" → "Target CPA $45"). That target is below your historical CPA, so Google pulls impressions until it finds a way to hit the number. Right now, it isn't finding one.
- 01Revert the bid strategy change.Back to "Maximize conversions" or "Target CPA $95" (your trailing-30-day CPA). Google needs room to bid to hit your volume.
- 02Spot-check the landing page.GSC shows your top Branded-Search query CTR dropped from 7.1% to 3.8% this week. If the landing page changed, that's part of it.
- 03Reply to this email when it's fixed.I'll confirm the fix in the next sync and tell you if the metric is recovering.
If any of this sounds like you…
- ✓You're a B2B SaaS founder doing your own growth. No growth hire yet.
- ✓You're between $5k and $150k MRR. Traction is real, growth is the job.
- ✓You don't have a dedicated growth or data person. You're it.
- ✓You spend 4+ hours a week reconciling dashboards and never feel sure.
- ✓You've tried GA4, Mixpanel, a Notion doc. It's not working.
If you have a full-time growth team, Alice is probably overkill. If you're pre-revenue, she has nothing to reason about yet. If you're a consumer product, the SaaS-shaped analyses won't map.
If you're reading this and your week is already eaten by growth analysis you didn't want to do, you're the exact person we built this for.
A one-page Monday briefing, shaped by the first 30 founders.
The chat and alerts answer "what's wrong right now?" The Monday briefing will answer "what's the one thing to focus on this week?" In a single email, every Monday at 8am.
We're writing the first 30 by hand. If you're on the waitlist, we'll ask you what yours should say. The product you use in month three will be the product you helped design in week one.
Your biggest growth problem this week is paid signup conversion.
You spent $2,480 on Meta last week and got 43 signups. Zero converted to paid. The damage is concentrated in Retargeting-Broad-v3 which ate 61% of spend and produced nobody. If you'd paused it last Monday, your blended CAC would have dropped from $347 to $212.
Ranked by impact: (1) Pause Retargeting-Broad-v3. (2) Double Branded-Search budget. (3) Audit trial → paid flow. PostHog shows activation at 34%.
I've worked at SaaS companies for years. Across every one of them, the same problem kept coming back: user acquisition.
Before that, I led a team building Firefox at Mozilla. You don't ship a browser to hundreds of millions of people without learning how the internet really works, from the first search query to the landing page to the moment someone comes back. That perspective is why I'm convinced the real growth answer lives between your data sources, not inside any one of them.
Now, as a founder, I'm feeling the same problem from the other side. Finding growth beyond the data is the job. So I'm building Alice for every founder who doesn't have a growth team yet, to make the work simpler and the answers honest. If she does that for you, this is working. If she doesn't, I want to hear why.
Meet Alice. Find your bottleneck for growth.
Connect your data in under a minute. Alice spots the weakest stage of your funnel and tells you what to do about it this week.
Try Alice